DigitalFood.ie Masterclass Series

As well as helping clients who want to outsource work to our team of creative and technical specialists, we also help clients who want to manage their digital marketing in-house.

 

We can offer you private sessions on any subjects or your choice or you can sign up for some of our Digital Marketing Masterclasses.
Social Media Workshops @ The Digital Hub, Dublin
Business Blogging Masterclass for Foodies @ The Digital Hub, Dublin.
Content Marketing Masterclass for Foodies (Parts 1 and 2) @ The Digital Hub, Dublin

Social Media Workshop

Calling all foodies!

DigitalFood.ie which is a digital marketing agency created specially for food businesses, micro-breweries, boutiques distilleries and coffee roasteries.

DigitalFood.ie will be holding a hands-on workshop designed to bring busy food marketers up to date with the latest developments and trends in social media.

The workshops will include an overview of the various social media channels, methods of enhancing your online presence and generate new business, recommended tools and social media examples related to the food industry and case studies.

The workshop will include the following topics:

  • Using video and live streaming effectively as part of your Social Media Marketing mix.
  • Instagram for business – how to use it effectively.
  • How to use Slideshare.net to generate awareness and business opportunities.
  • How Facebook and LinkedIn are becoming very powerful publishing platforms.
  • Snapchat – should businesses be using it and if so…how.
  • Using Emojis and GIFs in your Social Media updates.
  • Social Advertising – how to be more targeted with your advertising in 2016 and get better ROI.
  • 5 essential Social Media tools every marketing professional should be using in 2016.
  • Where do we go from here? What Future Trends to look out for.

About the Trainers:

Greg Fry is an International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Instagram, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.

Greg has worked with top multinationals including: Ulster Bank, Microsoft, UPC, Coca Cola Hellenic And many food brands. Greg’s knowledge is well renowned and his real skill is delivering digital content in an accessible and engaging fashion.


Workshop Contributors – Conor Lynch CEO DigitalFood.ie, Rachel Purcell, Digitial Account Manager & Ivan Adriel Creative Director.

The team at DigitalFood.ie have vast experience in the food and beverage environment. It is these learnings that we will share with trainees.

The workshop will take place at Connector, 18 Eustace Street, Temple Bar, Dublin 2. Places are limited so please book to avoid disappointment.

DigitalFood.ie from Connector has been busy working in the foodie sector with Bord Bia, SonyFood.ie @ Taste of Dublin, Cooks Academy, Flogas, l’Ecrivain, Nature’s Best, Dublin Cookie Company, HiRo and many more.

This half day workshop is designed to help you make the most out of your Facebook Business Page. Facebook is THE biggest social networking site with over 1.3Bn active users worldwide as of January 1st 2014 and this figure is growing at over 20% per annum. However, launching and having a page is not enough to reach your target audience. To grow your Facebook Page, you need to know and understand the right strategies to promote it.

The workshop covers everything from how to set up and manage your initial page all the way through to advanced Facebook engagement techniques, as well as using Facebook Insights and third party analytics to measure, report on and improve your performance.

WORKSHOP CONTENT

  • Introduction to Facebook, page setup and Timeline for Facebook
  • Advanced Facebook marketing through the News Feed
  • Making the most out of Facebook advertising
  • Using Facebook Insights and other reporting tools to review and improve your activity
  • How to create custom Facebook Applications quickly and easily
  • How to successfully run promotions and competitions within Facebook guidelines
  • Integrated Digital Marketing Strategy to drive sales
  • Best-in-class local and international case studies and social media trends

Our highly interactive classes use a mix of methodologies, best practice case studies and group exercises so you learn by doing. We use a consultative training approach, simultaneously sharing our knowledge and solving real problems for our trainees.

ADDITIONAL INFORMATION

  • Trainees may bring their own laptop
  • Trainees should have a basic knowledge of IT and the Internet
  • Workshops available in Ireland and the UK
  • Distance Learning options available in our online courses
  • This course can be provided in house in customer organisations

Blogging Masterclass

The DigitalFood.ie Monthly Workshops are run in The Digital Hub in Dublin and during the programme we are available as you create your DigitalFood.ie Masterplan.

This course is designed to enable non-technical people to setup and / or manage their own Blog / Website through WordPress CMS without any knowledge of programming languages.

It covers the basics of adding content including blogposts, standard webpages, menu items, text, images and video.

It also covers choosing the appearance of your website using WordPress themes adding ‘widgets’, installing plugins, search engine optimisation and social media integration.

WORKSHOP CONTENT

  • Introduction to Business Blogging
  • The WordPress Dashboard
  • Content Marketing
  • Creating Pages and Blog Posts
  • Using WordPress Settings and the Visual Editor
  • WordPress Themes – Changing the Appearance
  • WordPress Plugins – Adding Functionality
  • Mobile Blogging
  • Search Engine Optimisation
  • Integrating your blog with Social Media
  • Attracting readers to your blog
  • Integrated Digital Marketing Strategy to drive sales
  • Best-in-class local and international case studies and trends

Our highly interactive classes use a mix of methodologies, best practice case studies and group exercises so you learn by doing. We use a consultative training approach, simultaneously sharing our knowledge and solving real problems for our trainees.

ADDITIONAL INFORMATION

  • Trainees may bring their own laptop
  • Trainees should have a basic knowledge of IT and the Internet
  • Workshops available in Ireland and the UK
  • Distance Learning options available in our online courses
  • This course can be provided in house in customer organisations

Content Marketing Masterclass

The DigitalFood.ie Monthly Workshops are run in The Digital Hub in Dublin and during the programme we are available as you create your DigitalFood.ie Masterplan.

What is Content Marketing?

Content Marketing is a breakaway from traditional advertising that allows a brand to set a tone of voice and relay their message in a unique way, while paying close attention to data, paying close attention to what works and doesn’t work for your customers in a real-time, measurable fashion.

“Traditional marketing talks at people. Content marketing talks with them.”

“Content marketing starts with great content but can never end there.”

COURSE CONTENT

  • Why you need to do content marketing
  • The principles of content marketing
  • How you pick the right issues
  • Credibility: The Magic ingredient
  • Generating the content
  • Defines your channel strategy
  • B2C and B2B
  • How is content marketing different from other forms of marketing
  • Promoting your content
  • Driving people to your content
  • Driving your content to people
  • Leads Generation
  • Organize your content marketing team
  • The right tools
  • How is using content marketing
  • Create your personas
  • How to engage influencers in your industry
  • Links with social media strategy and SEO
  • How to distribute your content to the right platforms

Some skills after the course

  • Define a vision of how digital marketing will contribute to brand development
  • Contribute to growing online communities and social media platforms
  • The basic about Manage the creation and implementation of the digital marketing strategy
  • Understanding marketing channel attribution
  • Trends Research
  • How to do the people share your content or talk about your company
  • Assess new digital marketing technologies, tools and techniques, and regularly review for best fit for the business
  • Plan and write digital content to support the social media and on-line strategy, for each relevant audience and marketing channel
  • Plan and implement customer research and using the findings to feed into the online strategy to support the business goals
  • Identify new tools, including reporting tools to measure the strategy

ADDITIONAL INFORMATION

  • Trainees may bring their own laptop
  • Trainees should have a basic knowledge of IT and the Internet
  • All workshops are subject to demand
  • Workshops for your team in your own offices can also be arranged so please contact for more details

Bookings & Enquiries

For more information about the masterclasses, please don’t hesitate to contact us:

Email: team@digitalfood.ie
Phone: +353 1 906 0006 and ask for Conor
Address: 10 Thomas Street, The Digital Hub, Dublin 8, Ireland

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