We at DigitalFood.ie have put together the world’s most delicious digital marketing cookbook. Featuring ingredients you’ll want to add to your business, like increasing customer engagement, and simple to follow instructions, these recipes will help you cook up marketing success.
As part of our ongoing commitment to promoting the best of digital marketing in the food and beverage sector, we are going to promote various foodies in our DigitalFood.ie blog.
To get involved, just answer the following questions and send your answers to firstname.lastname@example.org
Name & Company?
What exactly do you do in the food & beverage sector?
How did you get into the food industry?
What have been your biggest (online or offline) challenges to date?
Are you active across digital channels? If so which ones?
What are your business objectives for 2016?
What are your favourite food websites?
What food & beverage brands do you most admire on social media and why?
Who are the rising stars in Irish food and why?
Tell us a little known fact about yourself or your business?
What gets you out of bed in the morning?
Any recipes or cooking tips for our readers?
What are your brand’s core values?
No.1 Promotion and Emotion
By offering something more to your potential customers you will appeal to their emotions. This engages customers and encourages them to buy your products.
No.2 Provide Helpful Content
It’s your job to provide relevant and useful content to your target audience. Make sure that your content has a purpose and is not created just to show that you have posted something.
No.3 Invest Time into your Social Influence
Try to engage with active communities and tap into their influencers to keep up your social influence. Research concludes that people who engage with branded content are more likely to purchase.
No.4 Aim to Inspire
People follow brands on social if it inspires them. So, in order to increase your influence make sure that your content allows your audience to envisage the world around them in a different way.
No.5 Provide Customer Service on Social
People view social media as a platform to seek customer service. Make sure that you are actively responding to queries and create helpful and honest responses to any questions asked. This ensures loyal customers and encourages them to purchase your products.
No.6 ‘Fresh Beer and Fresh Ideas’
In order to keep up with competitors, it is important that you are constantly reinventing your company with new ideas. It doesn’t mean you have to launch a new product each month, but some form of novelty is necessary.
No.7 E-Commerce is Key
E-Commerce allows you to gain feedback about your product, audience and market. For example, create products exclusively available to purchase online. Or you could partner with other brands.
No.8 Scout’s Motto: Always Be Prepared
Plan for potential crises in advance and have an idea regarding your resolution. If you plan in advance you can prevent the problem from escalating and move straight back into business.
No.9 Avail of Digital Tools to Improve your Website
Technology is the way forward. If you want to optimise your website, there are an endless amount of digital tools that can assist you through digital marketing and social media.